| | | | | | | | The Pros and Cons of Email Marketing
by Dawn Varga May 25, 2023
Email marketing remains one of the most effective marketing channels, even beating out social media. In fact, 79% (Optinmonster, 2020) of B2B professionals use email newsletters to distribute information. Furthermore, 99% (Optinmonster, 2020) of consumers check their email every day and it is by far the preferred way to receive updates from brands. 59% (Salecycle, 2022) of respondents say that marketing emails have influenced their purchases. And 49% (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.
Here are 5 PROs and 5 CONs of email marketing:
The PROs - Affordable with high ROI - In comparison to pay-per-click advertising and other paid ads, email marketing is a low-cost way to reach consumers. Bulk email blast campaigns are easy to create and can be very cost-effective. Because of the cost-effecitveness, email marketing is one of the highest ROI marketing channels for businesses.
- Personalization - The ability to personalize your marketing at scale allows businesses to communicate with consumers on a first-name basis. And personalized emails significantly increase email open rates and conversions, allowing you to build relationships and trust in your business.
- Increased web traffic and lead generation - Email marketing can significantly increase the number of visitors to your website. Using strategically placed calls-to-action links in your email campagins can generate quality leads fro business.
- Educate, entertain, promote - You can use email campaigns for a variety of purposes. You can educate potential customers about the benefits of your offerings and build brand loyalty. You can entertain your audience and provide interesting content to maintain their interest. And you can continually promote your products and services to current customers and stay top of mind.
- Large reach - Email has one of the largest audiences in the world. More than 3 out of 4 people in the United States use and check their email every day.
The CONs - Undelivered and spam emails - With the advances in email technology come some disadvantages for the sender. Spam filters and other settings may prevent your email from ever reaching some users. And while keeping your email list up-to-date can take time, doing so will prevent undelivered emails in the future.
- Lots of competition - Email marketing is extremely competitive. There are many companies trying to catch the attention of one customer. You neeed to figure out how to stand out and engage consumer interest.
- Good design and copywriting skills are a necessity - You must ensure that the email design you create will look good and be readable on all types of devices (computers, tablets, mobile phones, etc.) And, your copywriting should be a high level in order to engage and convert consumers.
- Need a large audience to see a big ROI - It's all about the stats! You will need a large audience to get open and click-through rates to a level that will provide meaningful leads and sales for your business.
- Unsubscribing is easy - Providing an unsubscribe link or button in mass email marketing is a requirement. This again puts the pressure on you to provide useful and engaging content to keep your subscribers on your list.
OnTarget Digital Services offers Email Marketing solutions that fit any size business and any size budget. Call or text at (951) 394-1952 to set up a quick conversation about how we can assist your business with our Email Marketing content creation and deployment services. | | | | CLICK IMAGES BELOW FOR MORE INFO ABOUT OUR DIGITAL SERVICES | | | | | |
6 Simple Ways to Improve Your Email Marketing Strategy
Article by Liviu Tanase
on CustomerThink.comMay 25, 2023
It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.
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If you’re like most people, your inbox is filled with newsletters and marketing emails. Some of us get more than 100 emails daily, so it’s only natural that some of the emails will get your attention and some barely get a glance.
Keep in mind that you’re always competing with all the other emails a person gets, personal or not. There are a lot of ideas you may assume will work that are actually detrimental to your success.
Make your emails better — and get better results
Here are some email myths that email marketers sometimes cling to. If you tweak those ideas a bit, your emails will thrive. Instead of wasting time, try implementing the following concepts.
#1. Wrong idea: To sell more, email more
It’s easy to see how someone gets this idea. You send out some emails that get clicks and you make some sales. You could assume this is a clear cause and effect. So, if your email got a good ROI, then sending more emails would sell even more, right?
The problem with this mindset is that you will undoubtedly annoy some of your subscribers. To them, it’s similar to a waiter pushing you too hard to order a dessert.
Don’t be the broken record of email marketing.
Instead: Figure out how many emails your customers want
Instead of sending a storm of emails to make sales, first determine how many emails make sense.
How many would your readers find reasonable? Natalie Slyman, Content Marketing Manager at Benchmark Email, says:
“The frequency depends on what kind of industry you’re in. For many businesses, once a week or every other week is ideal. Some wholesalers can and should send more than one a week.”
I subscribed to one store’s emails and they sent an email every single morning. It started to be annoying, and then they began emailing me twice daily. So, what did I do? Unsubscribed.
Determine the right volume, and don’t overdo it.
#2. Wrong idea: to make sales with email, only push what you’re selling
Let’s say you’ve got an athletic shoe store and send out a monthly newsletter. It makes sense that you want to show your new inventory, and of course, you want to do that to make sales. However, you have to put yourself in the shoes of your customers.
How many pairs of shoes will they buy in a year? Some more than others, but if they’ve already bought two pairs of shoes from you, is it likely they will stay subscribed if you only send them pictures of the newest inventory?
If your emails only entail a never-ending sales pitch, you’re going to get people who unsubscribe. They’re good on shoes, and you’re not offering them anything else. So why should they continue to be on your list?
Instead: Serve your customers by helping them
For that shoe store, what if you also included an occasional tip on how to keep sneakers looking brand new? Also, you could have a suggestion on storing their shoes to make the most of their space while preserving the shoe’s shape. Furthermore, you could include information on how the experts clean and repair shoes.
“If it’s only sell, sell, sell, you won’t be considered an ally. You’re just someone who wants their money. It can’t only be about your products and services. So, find other ways to be useful and you’ll see your open rates go up,” says ZeroBounce Chief Marketing Officer Anne Ghaltchi. | | | | OnTarget wishes you a safe and happy Memorial Day weekend! | | | |
Taco Dip
Pass the tortilla chips! This taco dip is the perfect side dish to take to a Memorial Day BBQ or Father's Day get-together. Ingredients:
- Two 8-ounce blocks cream cheese, softened
- 1 3/4 c. sour cream
- 1/4 c. chopped pickled jalapeños, plus more to garnish
- One 1-ounce packet taco seasoning
- 1 tsp. lime zest
- 1 tbsp. lime juice
- 2 c. shredded romaine lettuce
- 1 c. shredded Mexican cheese blend
- 1 medium roma tomato, chopped
- 1/4 c. sliced black olives, drained
- 1/4 small red onion, finely chopped
- Hot sauce, to serve
- Tortilla chips, to serve
| | | | Directions:
1. In a large bowl, beat the cream cheese with a hand mixer or whisk until smooth. Mix in the sour cream, pickled jalapenos, taco seasoning, lime zest, and lime juice.
2. In a 2-quart dish or a serving platter, spread cream cheese mixture, smoothing it into an even layer. Top with the lettuce, cheese, tomatoe, olives, red onion, and pickled jalapeños, if desired.
3. Serve with hot sauce and tortilla chips.
| | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, the Canyon Lake Chamber of Commerce, and the Temecula Valley Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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