Social media is a powerful tool for businesses and organizations. It can be a place to grow by connecting with new clients or strengthening the relationships you have your current ones. Your social content can provide information to potential customers about the value of what you do or the products you sell and how they can positively impact them in some way. Social media can also add to your brand reputation by increasing your visibility and building trust in your company.
Here are five ways to SPRING into social media and build your brand online:
1. Share what you do.
Your business is interesting and what may seem basic to your about your industry is not basic to everyone. Create and share useful content. Tell your success stories. Talk about misconceptions or a typical day in your industry. And don't be afraid to reuse great content.
2. Be consistent.
Make social media posting part of your routine. There is no golden rule as to how often to post. Pick a frequency that works for you and be consistent. If you miss posting one day, get back to it the next day. And mix it up with original content, sharing others' posts or articles, and sprinkle in an occasional video.
3. Make your content shareable.
Serve your audience, not yourself. People share content that resonates with them and their values.If you create content that is informative, interesting, or fun (even without a call to action to your business), it is more likely to be shared which can expand your reach.
4. Engage.
Monitor your posts for comments and reply to them (or at a minimum like them). You can also find conversations about your industry that you can add to that can widen your reach. There is value in engagement...it shows you are paying attention and that you care about your audience, building trust.
5. Keep it manageable.
You don't need to be on every social media platform. Find the ones that best match your desired audience and do those well. You have a business to run, and even though social media marketing is important, it shouldn't take up too much of your valuable time.
Need help SPRINGing into social media? Hire OnTargetto be your social media manager! For less than $3.25/day we will handle all the high-quality content creation so you can save time and focus on your business!
OnTarget Digital Services offers digital marketing solutions that fit any size business and any size budget. Call or text at (951) 394-1952 to set up a quick conversation about how we can improve your online presence.
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Considering pausing your social presence? Here's why it still counts for small businesses.
Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.
According to Statista, there are more than 4.59 billion active social media users today, and that number is expected to increase to nearly six billion by 2027. Here are some reasons why a social media presence is essential for small businesses.
Why your business needs a social media presence.
Social media increases brand awareness.
Social media is no longer just a place to connect and socialize with friends and family. According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say they discover new brands while using the platform. Those users are then able to share posts with friends, further increasing brand awareness.
Social posts drive traffic to your website.
Social media platforms allow small businesses to drive traffic to their website. For instance, on Instagram, you can post the URL to your website in your account bio and direct users to this link via a post on your feed or story. Giving users a taste of what your business has to offer through posts on your feed will intrigue consumers to want to know more about your brand.
Social platforms help you promote content.
Since there are multiple popular social platforms out there, that translates into more ways for small businesses to promote content. Whether they favorInstagram stories or Facebook Messenger, businesses have options to express their creative side and showcase their expertise. For example, providing stats and fun facts about the products you are selling or services that you are providing can prove to viewers your business is worth taking a chance on.
Social media remains a valuable communication avenue.
When it comes to small businesses, or any business really, it’s better to have too many than too few methods for communicating with your customer base. Mailing addresses, phone calls, email and contact forms on websites are all helpful, but if the customer has a quick question to ask or wants to share the good news about their order arriving earlier than anticipated, they tend to do this through platforms like Twitter and Instagram. The real-time advantages of social platforms allow your business to engage with your customers promptly. You don’t have to be on every platform, but it’s helpful to have a few active accounts where you know your customers can be found.
Social platforms allow you to better understand your customers.
Who are your customers? If you don’t know, social platforms like Facebook and Instagram can help you aggregate data and define your target market. This isn’t exactly news to any small business already doing that, but those that think they can skip social media may be missing out on potential leads and an audience interested in investing in its products and services.
Social media keeps you a step ahead of your competitors.
While a small business shouldn’t copy every move that their competition makes, they should be mindful of where their competitors are at and what they’re up to. If your competition actively engages its customers through social media, they have the advantage of being able to boast about that presence.
Simply by having active social media profiles, you’re doing your business a favor and increasing its visibility through search result pages. As mentioned earlier, you don’t need to plaster your business on every social platform – Facebook, Twitter, Instagram, Snapchat, Tumblr, YouTube – to show that you’re active. CNBC reports that sites like Instagram and WhatsApp continue to remain popular with their user base. Go to the sites where your brand’s voice will be at its strongest and able to engage with customers while still getting its overall message across.
1. Whisk together the orange juice, rosé wine and honey in a small bowl until combined.
2. Add the grapes, raspberries, strawberries, orange segments and grapefruit segments to a large bowl and pour the roséwine mixture over top. Stir together gently, and then allow to sit in the fridge for 30 minutes.
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