| | | | | | | | Using AI to Grow Your Brand Reputation on Social Media
by Dawn Varga August 23, 2023
Businesses need to engage in social media in order to grow their brand reputation with the goals of building trust with potential and returning customers, boosting their brand's visibility online, and driving more sales and service opportunities. And to do that you need to create and share great social media content. | | | |
So how can AI help us create great social media content? Well, artificial intelligence and social media go hand-in-hand to help improve marketing operations and provide better user experiences. Here are a few specific areas where AI can assist in your social media content creation process:
- AI improves productivity and saves valuable time by speeding up the content creation process. While the role of the writer remains integral to our content marketing, AI can provide great efficiencies to create effective copy in a fraction of the time.
- AI can assist with writer’s block by generating new ideas and igniting your creativity. By harnessing the power of generative AI, marketers can unlock new opportunities, drive innovation, and deliver exceptional experiences to their customers.
- AI can actually help improve the quality of your writing. When creating client-facing content, the quality of communication directly impacts the business results.
- It can transform every stage of your writing lifecycle from ideation, to creation, revision, and comprehension. More efficient workflows at every stage improve productivity and save time.
- It allows a shift in focus to improve your strategic campaigns and create connections with customers – using that time you saved for important tasks. AI can fundamentally change how marketing departments operate, allowing teams to place more focus where it belongs — on the customer.
- AI can assist with analyzing huge amounts of data to help identify leads and opportunities. For example, AI algorithms can analyze your leads’ social media activity to determine the most appropriate time to target posts for your audience. By leveraging AI-powered analytics, businesses can make data-driven decisions.
Artificial Intelligence is a revolutionary opportunity for the prepared content creator! These robots can become your partner to improve your efficiency, simplify your writing and content-creation processes, and focus your marketing strategies. AI tools such as ChatGPT, GrammarlyGo, and Hootsuite/Owly Writer can supplement and inspire your creative process by generating quality and engaging content ideas, making recommendations for improving performance, and providing robust analytics reporting to evaluate your results.
So, don’t get left behind. Make AI your ultimate brand voice wingman. Learn what the robots can do for you. Give AI a try and see how it can catapult your brand’s visibility, simplify your processes, and drive new business opportunities.
OnTarget Digital Services offers Social Media Management solutions for businesses and organizations. For more info, call us at (951) 394-1952, visit our website, or email us at info@ontargetdigitalservices.com | | | | CLICK IMAGES BELOW FOR MORE INFO ABOUT ONTARGET'S DIGITAL SERVICES | | | | | | No, AI won’t change your marketing job: A contrarian perspective
August 23, 2023
Human relationships and soft skills continue to be invaluable assets for marketers, even in the age of emerging AI technologies.
| | | | Artificial intelligence (AI) is over-hyped. - AI is not the panacea to your business’s woes.
- AI will not fix your unproductive team.
- AI will not catapult your career overnight.
AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. Three tenets of my argument for why AI will not change your job include: - The need for emotional intelligence.
- The value of human relationships.
- The view that AI is a tool, not a replacement for humans.
Emotional intelligence over artificial intelligenceAI will not change the people element of your job. Knowing how to work with people and empowering them to bring their best remains unchanged as technology advances.
The current era of emerging generative AI is exciting, but it will not replace the need for humans to interact with humans.
If it ever does, then we as a species have a much bigger problem.
Instead of taking a course on AI or scrolling through your social media feed to uncover the latest AI hacks, take a course on public speaking or read about how emotions impact decision-making.
Focusing your time on your “soft skills,” becoming more of a “people person”, and improving your overall emotional intelligence (EQ) will make you a much more well-rounded professional than knowing the ins and outs of AI.
Humans are emotional beings that use reason to help rationalize our largely emotionally driven decisions.
Being self-aware of how your emotions impact your decisions and how the emotions of others impact decisions, then using that information to improve your interactions with people are critical life skills.
The value of EQ cannot be overstated in improving your relations with co-workers, customers, and even your family members.
AI can help you find data and craft messaging to communicate a message, but AI cannot anticipate nor respond to the emotional reactions of those receiving the message.
Emotions must be considered in all human interactions, and AI has no emotions.
I pick EQ every time over AI.
Human – not artificial – relationships Developing, maintaining, and growing relationships remains the most important skill in your career.
Without that ability, you will find yourself working with people who do not know you, do not trust you and do not offer you help.
A lack of strong relationships limits your prospects of advancing within any organization. Your contributions will likely be undervalued or unnoticed.
You cannot be successful without the ability to work productively with other people. AI will not change the importance of relationships in your job.
AI does not change the need for you to develop relationships with your customers.
AI will help you understand and extract insights from large customer datasets to help you craft creative messaging, but AI will not change the need for you to speak with your customers and collect information directly from them.
What about chatbots? Can’t AI chatbots replace the need for human customer support and customer outreach?
I argue no, AI chatbots cannot and should not replace the human element. AI can help kick off the conversation in some scenarios, but human intervention should always be a part of the equation.
Many of us hate speaking to robot voices or chatting with bots when trying to reach customer support, but we have to do those things because many businesses have placed reducing costs over human connections.
Does AI make chatbots and robot voices more believable?
Some are even “advanced” enough to fool people into thinking they are talking with a human. But to what end?
AI does not change the need for you to build a genuine relationship with your customers.
Marketers know the importance of customer relationships because, without those relationships, marketers cannot build brands and drive sales.
READ REST OF ARTICLE HERE
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Cheeseburger Sliders
Cheeseburger Sliders make for the ultimate Labor Day weekend treat, perfect for celebrating the end of summer at your next family cookout!
| | | | Ingredients: - 16 oz. package dinner rolls
- 1 tbsp. vegetable oil
- 1/2 yellow onion, peeled and chopped
- 1 1/4 lb. ground sirloin (90/10)
- 1 1/2 tbsp. Worcestershire sauce
- 1/2 tsp. kosher salt
- 1/2 tsp. ground black pepper
| | - 1/4 c. mayonnaise
- 2 tbsp. ketchup
- 1 tbsp. mustard
- 8 oz. shredded cheddar-jack cheese
- 1/2 c. dill pickle slices
- 2 tbsp. olive oil
- 1 tbsp. everything bagel seasoning.
| | | | Directions:
- Preheat the broiler. Remove the rolls from the packaging in one piece. Using a serrated knife, cut crosswise through all of the rolls at once to divide the top half from the bottom (keeping the sides of the rolls intact). Place both halves cut-side up on a sheet tray and broil for 2 minutes until lightly toasted. (If using slider rolls, separate the tops from the bottoms and place cut-side up on the sheet tray, sides touching; broil as instructed). Set aside.
- Heat the vegetable oil in a large skillet over medium heat. Add the onion and cook for 3 minutes until just slightly softened. Add the ground sirloin and cook, breaking up into small pieces with a wooden spoon. Increase the heat to medium-high. Add the Worcestershire sauce, salt, and pepper, and stir well to combine. Cook until the beef is no longer pink and the liquid from the pan has almost fully evaporated, about 8 minutes. Remove from the heat.
- Preheat the oven to 375˚. Mix together the mayonnaise, ketchup, and mustard in a small bowl.
- Spread the cut sides of the rolls with the mayonnaise mixture, then sprinkle with half of the cheese in an even layer. Layer the meat mixture over the cheese, then top with the remaining cheese and the pickles. Cover with the top half of the rolls.
- Brush the tops of the rolls all over with olive oil and sprinkle with everything bagel seasoning. Bake for 10 to 12 minutes or until the cheese is melty and the tops of the rolls are golden and toasted. Pull sliders apart and serve warm.
Tip: If you don't have everything bagel seasoning, use sesame seeds instead or mix 1/2 teaspoon of garlic salt into the olive oil before brushing on the rolls.
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OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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