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Turn Over a New Leaf 🍁 With Your Autumn Digital Marketing
By Dawn Varga
August 26, 2025
As summer bids farewell and autumn arrives, businesses are embarking on fresh strategies to connect with consumers during the holiday season. Autumn is an ideal time to put a little extra effort into your business' digital marketing. Your business should take advantage of everything the fall season has to offer with these 3 autumn digital marketing ideas:
1. Show You Are a Business That Cares The holiday season is a time for giving. Show consumers that you are a business that cares for the community by sponsoring a local canned food drive for a local food pantry, having your employees participate in a fundraising walk-a-thon, donating goods or services to charitable organizations for auctions or raffles, or adopting a local family in need by providing them with a Thanksgiving meal. Share information and photos on social media and your website to spread awareness, encourage participation, and promote the season of giving.
2. Make Sure Your Reviews Are Tip-Top As the holiday season approaches, more shoppers will be researching and shopping online for their seasonal items and holiday gifts. Make sure when they are searching for your product or service that they find you business with lots of positive referrals from your satisfied customers. Take the time to invest in gathering reviews by asking happy clients to share their opinions online on Google, Facebook or Yelp. Make it easy for them to do so by providing a direct link via text or email or through a reputation management application or service.
3. Add Fall Content To Your Online Assets Celebrate "Autumness" by updating you website, storefront and social profiles with fall themes. Use warm and cozy fall colors to stand out and share in the spirit of the season. Halloween and Día de los Muertos can provide a multitude of entertaining and eye-catching imagery for your campaigns. If you have fun with it, it is most likely consumers will enjoy it as well.
As you gear up for the upcoming bustling retail season, consider teaming up with a digital marketing partner to ensure a prosperous third quarter and success into the new year! OnTarget Digital Services offers a variety of digital marketing solutions for your business or organization. Our services can work as a complete digital marketing package or independently in conjection with solutions you already have in place!
For more information about our solutions or to request a demonstration, please reach out to us at (951) 394-1952 via call or text, or drop us an email at info@ontargetdigitalservices.com. Your path to digital marketing success begins with OnTarget! | | | | | | | | | | | |
The Scope of Digital Marketing in 2025
By Simplilearn July 31, 2025
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online. | | | |
While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field is naturally increasing.
This article will cover the various topics and digital marketing niches’ that will help you explore the various career opportunities in the field, including: - Digital marketing analytics
- Social media influencers
- Video remains king
- Artificial intelligence
- Augmented and virtual reality
- Omni-channel marketing
- Content to become more interactive
Why Do Companies Use Digital Marketing?
As the scope of digital marketing technologies evolves, companies are staying current by adding online components to their brick-and-mortar stores or combining various digital marketing strategies to create an internet presence.
Because most consumers use smartphones and research products online before buying, digital marketing strategies are crucial to businesses. But companies across the globe also employ digital marketing to more easily target their audiences online and via mobile devices — and many are seeing a significant return on investment (ROI) because of these efforts. Ease of Audience TargetingWith digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.
Low Investment, High ROIThe cost per lead with digital, or inbound, marketing, is 61 percent less expensive than traditional marketing. Businesses that advertise on social media, use paid search and employ other digital strategies spend considerably less on their campaigns. This is because many companies use pay-per-click (PPC) strategies to keep costs down and target specific audiences. Generally speaking, digital marketing campaigns offer both a greater and faster ROI.
Reaching Mobile UsersThere are more than 14 billion mobile devices worldwide, and that number is projected to grow to almost 18 billion by 2024. Because almost all smartphones have internet access, it is easier than ever for businesses to reach potential customers anywhere, anytime.
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Watermelon Feta Salad
Watermelon is always a good idea in the summertime!
Ingredients: - 5 Persian cucumbers, sliced
- 1/2 small seedless watermelon, cut into 1-inch chunks (about 12 c.)
- 1/2 cup fresh mint, chopped, divided
- 1/2 tsp. kosher salt
- Black pepper, to taste
- 1/4 cup olive oil
- 1/4 cup rice vinegar or white balsamic vinegar
- 4 oz. feta cheese, crumbled (about 1 c.)
- 1/3 cup chopped roasted pistachios
| | | | Directions:
1. Combine the cucumbers, watermelon, 1/4 cup mint, the salt and a generous amount of pepper in a large bowl. Drizzle with the olive oil and vinegar and toss well.
2. Spoon the salad onto a platter. Sprinkle with the feta, pistachios and remaining 1/4 cup mint. Grind a little more pepper over the top. | | | | | | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, the Canyon Lake Chamber of Commerce, and the Corona Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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